10 Best Real Estate Website Builders

Searching for the best real estate website builder for your business? A website is one of the most essential marketing tools you can use. If you don’t have a high-converting lead generation website, you’re leaving $1000s on the table.

Key Takeaways

• There are many real estate website builder options, some are generic website builders (like WordPress, Wix, Squarespace, and GoDaddy) and some specialize in real estate templates and optimization (like Carrot, Placester, and Real Geeks).
• Your real estate website builder should have these key features: Mobile-responsive design, lead generation tools, industry-specific templates, and good customer support.
• Your real estate website should have these key pages: Homepage, location-specific pages, “About Us,” and a reviews page.

In this article, we review 10 of the best real estate website builders, the elements every successful real estate website needs, and how to choose the perfect website builder for your business.

Why We’re Qualified to Make a Top 10 Best Real Estate Website Builder List

We see websites as a lead generation hub for real estate agents and investors. In today’s crowded real estate market, you need an online presence to stand out.

Top 10 Real Estate Website Builders

1. Carrot

   • Carrot is often considered one of the best real estate website builders due to its key features like lead generation, SEO optimization, and mobile responsiveness.

2. WordPress

   • The world’s most popular website builder, providing unparalleled versatility and customization options.

3. Placester

   • Specialized real estate focus with user-friendly features and seamless MLS integration.

4. Squarespace

   • Known for beautiful design templates that are easy to use and mobile-responsive.

5. Real Geeks

   • Offers MLS integration, lead generation tools, and customizable design.

6. GoDaddy

   • User-friendly with a good selection of real estate templates and competitive pricing.

7. Sierra Interactive

   • Real estate-focused with advanced property search and extensive customization options.

8. Wix

   • Features an intuitive user interface with diverse templates for real estate.

9. BoomTown

   • Renowned for lead generation capabilities and advanced property search functionality.

10. IDX Broker

• Provides robust MLS integration and highly customizable designs.

What is a Real Estate Website Builder?

Building a website is the first step to succeeding in your real estate career. But there’s a big difference between having a website and having a website that generates a consistent flow of leads.

The Benefits of Real Estate Website Builders

• Takes Less Time: A website builder will take a fraction of the time to build compared to a custom site.
• Costs Much Less: Website builders cost a fraction of hiring a web developer.
• Is Easy To Use: Website builders are user-friendly and require no coding experience.

Key Features a Real Estate Website Builder Should Have

1. A Mobile-Friendly Design
2. An Intuitive Editor
3. Industry-Specific Templates
4. Lead Generation Tools
5. IDX Integration
6. Reliable Customer Support

What Pages Does Your Real Estate Website Need?

Homepage

The first thing people see when they visit your website. This should be the most compelling page.

Location Pages

Create location pages for each area you operate in to rank for various keyword phrases.

About Page

Introduce yourself to your target market and explain why you’re the best person for the job.

Testimonial Pages

Add testimonials to your website to increase conversion rates and establish credibility.

You’ve Got a Website! Now What?

Having a website is just the beginning. To effectively grow your real estate business, you need to implement a full online marketing strategy.